Infographics

Finding Your Shade (Mis)Match & Inclusivity

The Benchmarking Company asked over 4,300 US females their thoughts on this purchase dilemma, & what they’d like to see from your brand next.

Data is from a Benchmarking Company online study in March 2026 on over 4,300 female U.S. beauty consumers.

Photo: Shuterstock/ Pixel-Shot

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